Remember how hair looks like on those TV commercials of drugstore brands promoting hair dye, “revolutionary” hair masks and other products. Thick, luscious, long and healthy looking hair that is perfectly cut and colored. Sometimes I wonder does that animal even exist? Or it’s like that rare extinct breed of sloths leaving on a deserted island in the middle of the pacific ocean. Maybe I tend to exaggerate a little but honestly who goes to work and spends longer than 20 minutes on doing their hair? I don’t and with the limited skills in hair styling, I have to offer my search for at-home reinforcements begins. I started with a focus on hair styling, trying to answer burning questions like how to make hair thicker, more voluminous and less limp. Since I refuse to consider hair extensions or regular hair salon blow-dry, the only thing left for me was to learn new hair tricks. Allowing a small lump sum investment in hair styling products seems to be the right place to begin my steep learning curve.
At first glance, the shiny, tall gold bottles grabbed by attention instantly. Show Beauty’s range of products included shampoos, conditioners, hair perfumes and many styling products tackling different concerns. The brand is designed and endorsed by Hollywood celebrities, so I thought why not give it a go. Maybe that Hollywood glamor can rub on to me, then I came back to earth and realized that but most likely will not. Show Beauty Thickening Lotion (£40) is part of their divine range targeting fuller and luscious looking hair. In essence, this product was designed to add some body to your hair without weighing it down. For my fine and color treated hair lightweight products are very much essential to maintain any half decent hair style. The consistency of this lotion is lightweight cream and the lotion is a very attractive shade of pink. The strong sweet perfume scent is something to look out for considering it might not everybody’s cup of tea. So how to make hair thicker looking. I applied pound size of the product on clean damp hair, on mid-lengths and ends just before blow dry. The cream absorbs very quickly and did not leave my hair feeling sticky. After I dried and (attempted to) style my hair. My hair looked shinier than normal had more fullness and body without being weighted down. The difference was settled, but noticeable. Over the course of the next couple of days, my hair did hold its shape and seemed to have far more body. My overall impressions of this product are positive and I can see why this product is a bit pricey. In comparison with other drugstore thickening lotions, this product does mesh with hair much better without being sticky or weighty on day two. It gives more flexible hold and body, it is very lightweight and does not feel sticky even on day three. The only negative I can think of the scent, which is down to a personal preference (i like it, you may not). The heavy bottle is not very travel-friendly but it looks very luxe displayed on top of my dressing table, which is worth it in my book.
If you are interested in reviews of other luxury hair brands, taking about whether they are worth investing in you can check my recent review of the Oribe hair care range.